About Apex
Apex is an AI agent built by Simplee Digital (Intelligence, INTELLIGENCE department). Get deterministic KPIs plus Claude-powered insights and on-demand answers across every analytics source you use.
What it does: AI-powered growth analytics that connects to GA4, delivers deterministic KPIs, Claude-powered insights, interactive chat, and team handoff documents.
Category: Growth. Always-on: yes.
Capabilities: Multi-source connections via GA4, GSC, and Google Cloud BigQuery; Deterministic KPI computation - separate code layer from AI analysis; Anomaly detection with root-cause hypothesis; Plain-English query interface across all connected sources; Custom dashboards generated from natural-language requests; Weekly executive summaries with prioritized actions.
Built on: GA4 + GSC APIs, Google Cloud BigQuery, Claude Opus 4.7, Supabase Postgres.
Pricing: custom - book a strategy call at https://simplee.digital/book.
Apex
Analytics Master
Get deterministic KPIs plus Claude-powered insights and on-demand answers across every analytics source you use.
INTELLIGENCE
Apex
AI-powered growth analytics that connects to GA4, delivers deterministic KPIs, Claude-powered insights, interactive chat, and team handoff documents.
What this agent actually does
Most analytics tools dump dashboards on you and call it insight. You still need an analyst to interpret what the numbers mean and what to do next. Apex is the AI analytics agent that does both.
Apex connects to GA4, GSC, and your warehouse via Google Cloud BigQuery. It computes deterministic KPIs you can trust, then layers Claude-powered analysis on top - explaining what changed, why it matters, and what action to take. Ask it questions in plain English. Generate handoff documents for your team. Get a weekly executive summary that actually summarizes.
You stop staring at dashboards. You start receiving answers.
How Apex works
5 steps. Same every run. Zero mystery.
Connects
OAuth into GA4, GSC, and your warehouse via Google Cloud BigQuery. Reads, never writes.
Computes
Deterministic KPI calculations - no AI hallucinations on the raw numbers, ever.
Analyzes
Claude interprets trends, anomalies, and cohort shifts. Tells you the why behind the numbers.
Answers
Plain-English chat interface. Ask anything across your data sources, get cited answers.
Reports
Weekly executive summary plus team handoff documents tailored per role.
Capabilities
What Apex can do today, out of the box.
Multi-source connections via GA4, GSC, and Google Cloud BigQuery
Deterministic KPI computation - separate code layer from AI analysis
Anomaly detection with root-cause hypothesis
Plain-English query interface across all connected sources
Custom dashboards generated from natural-language requests
Weekly executive summaries with prioritized actions
Role-specific handoff documents (CMO, CFO, Head of Sales)
Under the hood
The stack
GA4 + GSC APIs
Marketing performance and search data
Google Cloud BigQuery
Warehouse queries and joined-source analysis
Claude Opus 4.7
Insight generation and chat reasoning
Supabase Postgres
Computed metrics layer and audit log
Built on production-grade infrastructure
Claude Opus 4
Reasoning core
Supabase
Data + auth
Edge Functions
Serverless runtime
Lovable Cloud
Deployment
GitHub
Version control
Row-Level Security
Data isolation
Guardrails
Responsible by design
What stops Apex from going off the rails.
Deterministic KPI layer - raw numbers come from code, not LLMs
Every insight cites the underlying data source and time range
Anomaly thresholds you set - no false-alarm spam
Read-only access to all sources - Apex never modifies your data
Audit log of every query and answer
The output
What Apex ships
A representative artifact - the kind of work this agent produces every day.
Growth dashboard · Last 7 days
- Anomaly detected: Direct traffic up 38% week-over-week. Most concentrated on /loans page.
- Likely cause: Reddit thread r/PersonalFinanceCanada (caught by Pulse this morning) referenced the page directly.
Sessions
24,182 ↑12%
Conversions
847 ↑18%
CAC
$42 ↓6%
MRR
$94k ↑4%
In production at
Running live across our portfolio
Apex is deployed and operating inside these brands today.
How Apex works with the team
One unexplained metric drop. Five agents. Diagnosed and recovered.
Apex flags the anomaly. The rest of the fleet finds the cause, frames the story, and re-engages the cohort.
This is one of Apex's real workflows. Click any agent above to see how they work.
Live in two weeks
Deterministic two-week deployment. No magic, no pilot purgatory.
Week 1
Install & shadow
Source OAuth (GA4, GSC, BigQuery), KPI definition, role mapping, first sample dashboard
Week 2
Live
Chat interface activates, weekly executive briefs begin shipping, anomaly alerts go live
Why add Apex to your team
You ask questions in English instead of writing SQL
Numbers you can trust because the math is deterministic
Insights arrive without you opening a dashboard
Each role on your team gets a tailored briefing
Anomalies surface in hours, not weekly review meetings
Common questions
Ready to add Apex to your team?
Get deterministic KPIs plus Claude-powered insights and on-demand answers across every analytics source you use.
Part of our SEO + GEO + AI Visibility.
Often deployed alongside
Agents that pair naturally with Apex.
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Pulse
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