About Cadence
Cadence is an AI agent built by Simplee Digital (Revenue, REVENUE department). Trigger personalized email sequences from real lead behavior, with copy generated per recipient instead of one-size-fits-all drips.
What it does: Triggered email sequences that respond to lead behavior in real time. Book a call, download a guide, visit pricing - each action gets the right message at the right moment.
Category: Growth. Always-on: yes.
Capabilities: Behavior-triggered sequences from CRM and product events; Per-recipient AI email writing using Claude (not just merge tags); Multi-step sequence orchestration with conditional branching; Native sending through HubSpot and Customer.io for B2B, Klaviyo and Mailchimp for e-comm, Instantly for cold; Reply-aware - sequences pause instantly when a lead engages; Goal-oriented sequences (book call, demo request, churn save).
Built on: Claude Opus 4.7, HubSpot + Customer.io, Klaviyo + Mailchimp, Instantly, Supabase Postgres.
Pricing: custom - book a strategy call at https://simplee.digital/book.
Cadence
Nurture Engine
Trigger personalized email sequences from real lead behavior, with copy generated per recipient instead of one-size-fits-all drips.
REVENUE
Cadence
Triggered email sequences that respond to lead behavior in real time. Book a call, download a guide, visit pricing - each action gets the right message at the right moment.
What this agent actually does
Most nurture sequences are static drip campaigns that ignore what the lead actually does. The result is a generic five-email loop that everyone deletes by email three. Cadence is the AI email automation agent that responds to behavior in real time instead.
Cadence watches lead actions across your site, CRM, and product. Booked a strategy call but did not show? Different sequence. Visited pricing three times in a week? Different sequence. Downloaded a guide and clicked the case study? Different sequence again. Every email is personalized by Claude using their actions, their company, and their stage - not just first name merge tags.
Nurture stops being noise. It becomes the conversation that moves the deal.
How Cadence works
5 steps. Same every run. Zero mystery.
Watches
Tracks lead actions in your CRM, on your site, and inside your product. Webhooks and event streams feed the agent.
Triggers
Behavior triggers (call booked, pricing visit, guide download, no-show) start the right sequence at the right moment.
Personalizes
Claude writes each email per recipient using their company, role, recent actions, and stage. No copy-paste merge fields.
Sends
Ships through your existing ESP - HubSpot or Customer.io for B2B, Klaviyo or Mailchimp for e-comm, Instantly for cold.
Adapts
Replies, click patterns, and conversions feed back to refine sequences and trigger thresholds.
Capabilities
What Cadence can do today, out of the box.
Behavior-triggered sequences from CRM and product events
Per-recipient AI email writing using Claude (not just merge tags)
Multi-step sequence orchestration with conditional branching
Native sending through HubSpot and Customer.io for B2B, Klaviyo and Mailchimp for e-comm, Instantly for cold
Reply-aware - sequences pause instantly when a lead engages
Goal-oriented sequences (book call, demo request, churn save)
Full attribution from each email back to closed revenue
Under the hood
The stack
Claude Opus 4.7
Per-recipient email drafting in your brand voice
HubSpot + Customer.io
B2B sequence orchestration and sending
Klaviyo + Mailchimp
E-commerce lifecycle sending
Instantly
Cold outbound sending and inbox rotation
Supabase Postgres
Sequence state, history, and attribution
Built on production-grade infrastructure
Claude Opus 4
Reasoning core
Supabase
Data + auth
Edge Functions
Serverless runtime
Lovable Cloud
Deployment
GitHub
Version control
Row-Level Security
Data isolation
Guardrails
Responsible by design
What stops Cadence from going off the rails.
Reply detection pauses sequences instantly - no awkward over-sending
Send-time caps and frequency limits per lead
Brand voice rules enforced at the prompt layer
Approval queue available for high-stakes sequences (enterprise prospects)
Suppression list against current customers and unsubscribes
The output
What Cadence ships
A representative artifact - the kind of work this agent produces every day.
Sequence · Pricing-page revisit (3x in 7 days)
- Email 1 (now) · 'Saw you back on the pricing page' · Personalized to recent visit + their company stage
- Email 2 (+2 days, if no reply) · Case study from their industry · Pulls SmarterLends story for finance leads
- Email 3 (+5 days, if no click) · Founder POV · 4-line message offering a 15-min strategy call
Trigger
Pricing 3x
Recipient
Marcus, Vesta Capital
Pause if reply
Yes
In production at
Running live across our portfolio
Cadence is deployed and operating inside these brands today.
How Cadence works with the team
One abandoned cart. Five agents. Recovered without a discount.
Cadence triggers the sequence. The rest of the fleet detects the drop, reads the context, handles the reply, and proves the lift.
This is one of Cadence's real workflows. Click any agent above to see how they work.
Live in two weeks
Deterministic two-week deployment. No magic, no pilot purgatory.
Week 1
Install & shadow
ESP and CRM connections, event source mapping, sequence goal definitions, shadow sends for tone tuning
Week 2
Live
First sequences activate on real triggers, attribution dashboard goes live, weekly reply review begins
Why add Cadence to your team
Every email is timed to behavior, not the calendar
Recipients get copy written for them, not a template
Reply rates jump because the message matches the moment
Sequences pause automatically when leads engage
Revenue attribution flows back to every email sent
Common questions
Ready to add Cadence to your team?
Trigger personalized email sequences from real lead behavior, with copy generated per recipient instead of one-size-fits-all drips.
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