About Shadow
Shadow is an AI agent built by Simplee Digital (Intelligence, INTELLIGENCE department). Track every competitor move daily and receive a weekly intel brief on what changed and how to respond.
What it does: Silently tracks competitor content, ads, SEO moves, and product launches - delivering weekly intel reports.
Category: Growth. Always-on: yes.
Capabilities: Daily competitor site change monitoring with diff detection; Meta and Google Ads library scraping for live creative trends; Organic ranking tracking via SerpAPI across your shared keywords; Pricing page diff detection with day-of alerts; Hiring signal monitoring across LinkedIn and careers pages; Social post and engagement tracking on competitor channels.
Built on: BrightData + Apify, SerpAPI, Brave Search, Claude Opus 4.7, GA4.
Pricing: custom - book a strategy call at https://simplee.digital/book.
What this agent actually does
Most teams check on competitors quarterly, by which point three big moves have already happened. Shadow is the AI competitive intelligence agent that tracks them daily and tells you what changed.
Shadow watches your competitor set across content publishes, ad creative on Meta and Google, organic search ranking shifts, pricing page changes, product launches, hiring patterns, and social posts. Each week you get a focused intel brief - not raw data dumps, but the moves that matter and what you should do about them.
You go from quarterly surprise to weekly anticipation.
How Shadow works
5 steps. Same every run. Zero mystery.
Watches
Daily monitoring of competitor sites, ads, organic rankings, pricing pages, and social channels.
Captures
Snapshots changes - new content, ad creative variants, pricing tweaks, feature launches.
Analyzes
Identifies patterns - which keywords they are targeting, ad creative themes, launch cadence.
Briefs
Weekly intel report ranked by impact. Three actions to take this week.
Alerts
Real-time alerts on major moves - new product, big content piece, ad spend spike.
Capabilities
What Shadow can do today, out of the box.
Daily competitor site change monitoring with diff detection
Meta and Google Ads library scraping for live creative trends
Organic ranking tracking via SerpAPI across your shared keywords
Pricing page diff detection with day-of alerts
Hiring signal monitoring across LinkedIn and careers pages
Social post and engagement tracking on competitor channels
Weekly intel brief with three ranked actions to take this week
Under the hood
The stack
BrightData + Apify
Site, ad library, and careers page scraping
SerpAPI
Organic ranking tracking across shared keywords
Brave Search
Real-time launch and mention discovery
Claude Opus 4.7
Pattern analysis and intel brief writing
GA4
Internal benchmark for relative performance
Supabase Postgres
Diff history and brief archive
Built on production-grade infrastructure
Claude Opus 4
Reasoning core
Supabase
Data + auth
Edge Functions
Serverless runtime
Lovable Cloud
Deployment
GitHub
Version control
Row-Level Security
Data isolation
Guardrails
Responsible by design
What stops Shadow from going off the rails.
Public-source-only - no scraping behind logins or paywalls
Rate-limited scraping with respect for robots.txt
Insight ranked by impact, not raw change volume
PII removed from every brief
The output
What Shadow ships
A representative artifact - the kind of work this agent produces every day.
Competitive intel · Week of April 28
- 1Borrowell launched a new credit-builder landing page targeting 'no credit history Canada'. SerpAPI shows them at #6 within 4 days.
- Recommended response: Refresh your closest matching pillar page with a 'no credit history' section this week.
- 2Mogo cut their flagship interest rate by 0.4% across two acquisition pages. Google Ads variant updated same day.
- Recommended response: Test a counter-headline on your high-intent paid pages.
- 3Nesto hired 3 SEO ICs in Toronto. Pattern matches their 2024 content sprint.
- Recommended response: Watch their publishing cadence - expect heavy mortgage content in 6 weeks.
Competitors tracked
12
Diffs this week
28
Ranked actions
3
In production at
Running live across our portfolio
Shadow is deployed and operating inside these brands today.
How Shadow works with the team
One competitor launch. Five agents. Counter-positioned same week.
Shadow catches the move. The rest of the fleet quantifies, frames, drafts, and ships the response.
This is one of Shadow's real workflows. Click any agent above to see how they work.
Live in two weeks
Deterministic two-week deployment. No magic, no pilot purgatory.
Week 1
Install & shadow
Competitor list, source mapping, alert routing setup, baseline historical analysis
Week 2
Live
Weekly intel brief begins shipping, real-time alerts activate on major moves
Why add Shadow to your team
You stop being surprised by competitor launches
You see ad creative trends before you copy what is already stale
Pricing changes get flagged the day they happen
Hiring signals reveal where competitors are investing
Your strategy meetings start with data, not opinions
Common questions
Ready to add Shadow to your team?
Track every competitor move daily and receive a weekly intel brief on what changed and how to respond.
Part of our SEO + GEO + AI Visibility.
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